Meet our management team

Years of experience in the international mailing business, profound expertise and visionary thinking – this ideal mix for international shipment activities is embodied in the members of our Asendia Management Board. This formation puts us in the position of being able to reach our ultimate goal: to be the global leading provider of business-to-consumer solutions for global mail.

We would like to introduce the members of our Management Board to you in the following:

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Dieter Pluess

Chief Executive Officer Asendia Asia

Dieter Pluess Chief Executive Officer Asendia Asia

Dieter Pluess, 48, joined Swiss Post Group in 1991.

Dieter started as a trainee with Swiss Post and later held various positions within the Group – retail offices, sorting centres, finance department and transport department – and joined Swiss Post International in 2001.

In 2004 he opened the Swiss Post Chicago office and was the branch manager until summer 2006. In August 2006 he moved to Swiss Post Asia as a COO and became in January 2009 its CEO.

Dieter spends his free time with his family and likes jogging trips in Singapore early in the morning when the weather is a bit cooler.

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Alex Tan

Chief Financial Officer Asendia Asia

Alex Tan Chief Financial Officer Asendia Asia

Alex Tan, 46, joined Swiss Post Group in 2006.

He graduated from the University of New South Wales, Australia. He is a CPA member of Institute of Certified Public Accountants of Singapore and CPA Australia.

He started as a Finance Manager with Swiss Post International Singapore in 2006 and later became the CFO Asia in January 2009.

He is responsible for the Finance, HR, corporate secretarial, audit and tax of the operations in Singapore and Hong Kong.

He likes travelling, swimming and spending his free time with his family.

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Yuki Yong

Deputy General Manager Asendia Singapore

Yuki Yong Deputy General Manager Asendia Singapore

Yuki Yong, 33, joined Swiss Post International in 2011 as Key Account Executive.

She graduated from the University of Plymouth, UK, with a bachelor in Finance and Accountings.

She was promoted to Commercial and Process, Assistant Manager and then to Deputy General Manager in 2014.

She likes travelling, playing squash and jogging as well as spending her free time with her family.

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Elsie Soo

Senior Management, Business Development Asendia Singapore

Elsie Soo Senior Management, Business Development Asendia Singapore

Elsie Soo, 61, joined Asendia Singapore in 2015.

She has more than 20 years of sales experience in the postal mail industry starting with TNT International Mail, then SingPost and was with DHL Global Mail for more than 10 years.

She likes shopping, travelling and spending time with her family.

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Sopri Muhammad

IT Manager Asendia Asia

Sopri Muhammad IT Manager Asendia Asia

Sopri Muhammad, joined Asendia Singapore as IT Executive in 2010.

Today he oversees the IT operations for Asendia Asia, including Asendia Hong Kong.

He works actively in building the new generation of IT for Asendia Asia in order to cater to the e-commerce market.

He likes to spend time with his family and to watch live telecast soccer matches in the English Premier League.

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Christopher Wong

Senior Management, Business Development Asendia Singapore

Christopher Wong Senior Management, Business Development Asendia Singapore

Christopher Wong, 40, joined Swiss Post Group in 2007.

He graduated from RMIT University in Business Administration. In 2014, he became Senior Manager in Business Development within Asendia Singapore, responsible for Sales activities.

He collaborates closely with Asendia Hong Kong team on business development activities.

He likes outdoores activities, travelling, meeting new people and experiencing new cultures. He loves spending time with his family and rearing tropical ornamental fish.