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E-commerce opportunities in France and Switzerland

All the trends in European online shopping point to continued rapid growth and cross-border e-commerce is getting easier. Price, convenience and choice are driving more consumers to buy products from international retailers. But retailers need to do their homework when expanding into new markets. And with its motherhouses, Swiss Post and La Poste, Asendia can offer plenty of help if you choose to make Switzerland and France your destinations.

Selling to France

Selling to FranceFrance is one of the largest e-commerce markets in Europe. There are 34 million active online shoppers and online revenues continue to grow at double-digit rates each year, despite the current economic climate.
Targeting French consumers represents a clear opportunity in cross-border retail, especially as the French have a love for European brands and quality products. But international retailers will be competing with nearly 140,000 domestic websites, so it’s important to understand the best way to approach the French market.

Why enter the French market?

  • Large and diverse consumer base
  • High purchasing power
  • Familiar market drivers: price, quality, reliability
  • Appetite to make purchases abroad
  • Continued investment in high-speed broadband
  • Reliable payment methods
  • Good links with rest of Europe
  • Low distribution costs

La Poste, the market leader in France, has decades of experience in getting direct mail, catalogues and goods into consumers’ hands. Asendia’s Destination France whitepaper draws on this know-how, with advice on market trends and how to make cross-border e-commerce to France work for you.

The French e-commerce market


Selling to Switzerland

Selling to Switzerland

Switzerland is a small but important e-commerce
market for online retailers in Europe. The Swiss
population has a high spending power and their
international outlook means they are happy to buy
cross-border for the right product, and the right price.

Why enter the Swiss market?

  • High purchasing power
  • Good payment culture
  • Shared European languages (German, French and Italian)
  • Multicultural nature makes it a useful European test market
  • Central European location
  • Low VAT (8%)
  • Good postal infrastructure,
  • Fair prices: The Swiss are sensitive to price, but also place a high value on product quality, good customer service and, increasingly, sustainability.

Swiss consumers are more inclined to shop with retailers they know and trust, so print direct mail and catalogues can be useful customer acquisition tools. But they receive a high number of free newspapers and direct mail items compared to other European markets so addressed mailings that work their message harder are likely to have more impact. As it doesn’t cost much more to send weightier items, it may also be more cost effective for direct sellers to send catalogues, rather than flyers.

In a market where reputation matters, Swiss Post is a brand that consumers know well and trust to get their purchases safely into their hands. Asendia’s Destination Switzerland whitepaper is a product of the company’s decades of experience in helping brands successfully market and deliver their goods to Switzerland.  

The Swiss e-commerce market
Top tips: expand internationally

 Do your research

 Asendia has whitepapers on key markets,
 including France, Switzerland, Germany
 and the US.


 Follow the leaders

 Find out how other retailers have
 succeeded in your target countries.
 Asendia has published case studies
 to share how some of its e-commerce
 clients have successfully expanded abroad.


 Don’t limit your efforts to online

 Direct mail and catalogues and corporate
remain useful techniques to
 attract and then retain customers globally.