---
title: "E-commerce retailers: How to sell to consumers in the Middle East"
description: The Middle East offers huge e-commerce potential for retailers willing to tap into an exciting new market.
---

[Asendia Insights ](https://www.asendia.sg/asendia-insights)

# [E-commerce retailers: How to sell to consumers in the Middle East](https://www.asendia.sg/asendia-insights/e-commerce-retailers-how-to-sell-to-consumers-in-the-middle-east)

 Written by [Asendia](https://www.asendia.sg/asendia-insights/author/asendia) | Aug 6, 2019 10:00:00 PM

The Middle East offers huge e-commerce potential for retailers willing to tap into an exciting new market.

Countries such as Saudi Arabia, the UAE, Oman and Israel are all experiencing significant growth and a rise in demand for cross-border online shopping thanks to high levels of internet penetration.

Once you’ve decided to target Middle Eastern e-commerce markets, understanding the preferences of ME consumers is essential. From product choices to brand loyalty and delivery, local knowledge is key to making a success of any new destination.

- **Ensure the price is right**
  
  40% of Middle Eastern shoppers say lower prices are the main reason they shop online, so make sure consumers browsing for a bargain won’t find a better price on your competitors’ websites.
- **Find what sells**
  
  Before selling to any new region, you need to do your research and ensure demand for your e-commerce business exists. In the Middle East, the most popular categories purchased online are books, music, movies and games (bought by 58% of shoppers), followed by health and beauty (48%), electronics and computing (44%) and jewellery, footwear and clothing (42%).
- **Build your brand**  
  Almost half of consumers in the Middle East said they were influenced to make repeat purchases as a result of deals and offers being sent to them and 48% engaged with promotions via social media. Understand how to reach your customers and use it to your advantage!

 

The Middle East has very few prominent e-commerce marketplaces; the biggest marketplace is Amazon-owned Ousq.com, with 50 million customers per year. Services like Deliveroo are popular in ME, proving demand for online services exists in the region; act fast to make the most of this emerging market.

 

##### ASENDIA: YOUR GATEWAY TO THE MIDDLE EAST

Asendia’s e-commerce delivery solutions, in partnership with Oman Post and Israel Post, make selling and delivering to the Middle East fast and efficient. Our end-to-end service and local partner Oman Post ensure our logistics service is tailored specifically to the preferences of Middle Eastern online shoppers.

 

 

##### **See how we can help you succeed in this exciting new market; contact us today to find out more about our e-commerce solutions for the Middle East.**

 

[View full post](https://www.asendia.sg/asendia-insights/e-commerce-retailers-how-to-sell-to-consumers-in-the-middle-east)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Asendia"
  },
  "dateModified" : "2020-07-31T10:03:30.941Z",
  "datePublished" : "2019-08-06T22:00:00Z",
  "headline" : "E-commerce retailers: How to sell to consumers in the Middle East",
  "image" : {
    "@type" : "ImageObject",
    "height" : 500,
    "url" : "https://campaigns.asendia.com/hubfs/Blog%20Images/19_GLOBAL_MiddleEast_Blog_1.jpg",
    "width" : 980
  },
  "mainEntityOfPage" : "https://www.asendia.sg/asendia-insights/e-commerce-retailers-how-to-sell-to-consumers-in-the-middle-east",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Insights"
  }
}
```