---
title: Global E-commerce company Asendia marks the New Year with a new look!
description: For this new year, Asendia, a global leader in e-commerce solutions, proudly announces a significant rebrand that marks a decade-long journey of transformative business evolution.
---

[Asendia Insights ](https://www.asendia.sg/asendia-insights)

# [Global E-commerce company Asendia marks the New Year with a new look!](https://www.asendia.sg/asendia-insights/global-e-commerce-company-asendia-marks-the-new-year-with-a-new-look)

 Written by [Asendia](https://www.asendia.sg/asendia-insights/author/asendia) | Jan 8, 2024 2:41:48 PM

Press Release 8th January 2024  |  Asendia

#### For this new year, Asendia, a global leader in e-commerce solutions, proudly announces a **significant rebrand that marks a decade-long journey of transformative business evolution**.

This strategic move follows the introduction of the new Group Holding Structure in 2023, featuring two distinct brands for the respective business divisions: Asendia and [ESW](https://esw.com/).

Asendia specialises in cross-border parcels, small packets, and mail solutions, while operating under **the brand of Asendia**. ESW, on the other hand, is dedicated to global Direct-to-Consumer (D2C) e-commerce technology solutions and operates under the brand of ESW. The alignment of the two brands represents a recognisable image, fostering a shared purpose within the Group.

**Asendia** has successfully transformed from a mail-driven business into a global e-commerce leader. Within the Asendia Group, whose revenue reached €2.5 billion in 2023, Asendia has undergone an impressive growth trajectory over the past decade, more than doubling its revenue.

Asendia currently employs over **1,500 people ****across 4 continents** (North America, Europe, Asia and Oceania), in 17 countries and delivers packages, parcels and mail to **more than 200 destinations across the globe.**

The new branding represents Asendia’s evolution and aligns to its e-commerce business transformation. It is a testament to Asendia's commitment to providing seamless cross-border e-commerce solutions and reinforcing its position as a market leader in the industry, **p****utting the customer at the centre of everything we do, which is why we stand for trust, friendliness, and ease of use.**

*"Our commitment to e-commerce excellence is unwavering, but to better reflect the company we are today, we felt now was the right time to give Asendia a new look. The updated brand elements aim to communicate a cohesive narrative that reflects our successful transformation, our values, vision, and innovative spirit" *comments **Domenico Pereira, Chief Marketing Officer, Asendia. **

For more information:

- [Asendia Group](https://www.asendia.com/asendia-insights/press-release-new-strategic-organisation)
- [Asendia's new look](https://www.asendia.sg/new-look)

 

 

[View full post](https://www.asendia.sg/asendia-insights/global-e-commerce-company-asendia-marks-the-new-year-with-a-new-look)

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