Italy B2C E-commerce Report 2019

GDP is expected to increase this year by 2.19%.

‘Price highly affects the decision-making process of Italian online shoppers. Italian online consumers are also looking for security and trust. The whole purchasing process, and the checkout phase should encourage trust and confidence in the online consumer.’
Stefano Calce, International Sales Manager Italy, MultiSafepay BV

This exclusive report by Ecommerce Foundation delves into the details of the B2C e-commerce market of Italy, including consumer behaviours and trends. The report also features expert interviews with software corporation SAP Customer Experience, and payment-service provider MultiSafepay.

Infrastructure & Logistics

Italy ranks highly in the Logistics Performance Index, which reflects perceptions of a country's logistics based on the efficiency of their customs-clearance processes, quality of trade and ease of logistics services. The country is also doing well in the Ease of Doing Businesses Index and the E-Government Development Index, which measures the level of government investment in telecommunication, human capital and provision of online services.

E-commerce Landscape

With cross-border online shopping, most Italian shoppers purchase from the UK and Germany (16%). The electronics and home-appliance sectors are increasing in sales, which is typical for most highly developed nations. Regarding average online expenditure by device, most people spend more when using tablets. Consumer preference in payment methods include bank cards, PayPal and coupons.

To learn more about the top online stores, the revenue by e-commerce segment, as well as acquire expert opinions and advice, download the Italy e-commerce report now.