---
title: Latin America B2C E-commerce Report 2019
description: Find information on market penetration and a general overview of the Latin American Market.
---

[Asendia Insights ](https://www.asendia.sg/asendia-insights)

# [Latin America B2C E-commerce Report 2019](https://www.asendia.sg/asendia-insights/latin-america-b2c-e-commerce-report-2019)

 Written by [Asendia](https://www.asendia.sg/asendia-insights/author/asendia) | Oct 7, 2019 10:00:00 PM

B2C e-commerce turnover is forecast to reach approximately $84 billion in 2019.

‘Since the level of infrastructure development in the region is not homogenous, the e-merchant must analyse and apply different strategies to each target country in this area.’  
María Gómez-Juárez, Head of Marketing and Sales, Asendia Spain

This exclusive report delves into the details of the B2C e-commerce market in Latin America, including connectivity, digital readiness, and device usage. The report also includes in-depth interviews with experts from SAP, Asendia, and PagBrasil.

 

**Infrastructure & Logistics**

Chile ranks as one of the best in e-commerce indices, second in the Ease of Doing Business index, and first in both the Logistics Performance Index and the E-Government Development Index (within the Latin America region). Mexico is also doing well in the indices, coming first in Ease of Doing Business and third in the Logistics Performance Index.

 

**E-commerce Landscape**

The internet penetration of Latin American countries varies between 39% in Honduras and 88% in Uruguay. Meanwhile, e-shopper penetration is between 7.60% in Guatemala and 78% in Argentina.

Overall, the most used device for online shopping is desktop computer, while countries such as Cuba, Guyana, Paraguay, and Suriname show a preference for mobile.

 

### If you want to learn more about internet penetration and B2C turnover, download the Latin America E-commerce Report now. You’ll find additional information on market penetration and a general overview of the Latin American Market.

 

[View full post](https://www.asendia.sg/asendia-insights/latin-america-b2c-e-commerce-report-2019)

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