---
title: What’s behind Thailand’s e-commerce revolution?
description: RetailX’s report on the French e-commerce market - sponsored by Asendia - will be out in June; discover the trends, the challenges and the opportunities
---

[Asendia Insights ](https://www.asendia.sg/asendia-insights)

# [What’s behind Thailand’s e-commerce revolution?](https://www.asendia.sg/asendia-insights/retailxs-report-on-the-french-e-commerce-market-0-0-0-1)

 Written by [Asendia](https://www.asendia.sg/asendia-insights/author/asendia) | Aug 5, 2022 7:15:50 AM

The Asia Pacific (APAC) region, which includes Southeast Asia and Oceania, is justifiably attracting the attention of savvy e-commerce brands from around the globe. An approximate growth rate of 20% each year, strong local demand for international brands and low fees from incumbent marketplaces all combine to create a fertile soil for ambitious retailers.

Of all these booming e-commerce markets though, Thailand in particular holds great promise.

**Sustained growth for online retail in Thailand **

COVID-19, and the stop-start lockdowns that were implemented to contain it, have fuelled significant growth For Thailand. Since 2020, [30% of all digital service users](https://www.bain.com/globalassets/noindex/2020/e_conomy_sea_2020_report.pdf) were newcomers. But the country’s impressive growth predates the pandemic. In 2018 and 2019, it recorded e-commerce market growth of 48.7% and 26.8% respectively.

Reassuringly for brands yet to establish a foothold in Thailand, the market seems to be a long way off saturation. Currently valued at US$10B, experts predict that annual e-commerce revenue will have increased another 50% by 2025.

**Thailand: APAC’s next digital behemoth? **

So, while the pandemic may have accelerated e-commerce uptake to a certain extent, what else is driving this sustained growth?

Thailand’s Ministry of Foreign Affairs is keen to attribute at least some of the success to government policy. In [a press releas](https://www.prnewswire.co.uk/news-releases/the-next-digital-behemoth-thailand-s-4-0-revolution-801016616.html)[e](https://www.prnewswire.co.uk/news-releases/the-next-digital-behemoth-thailand-s-4-0-revolution-801016616.html) published on Cision News Wire, it points to an ‘enabling ecosystem’ for digital start-ups which has been nurtured through its Digital Economy Development Plan since 2016.

In the same statement, ample network coverage supported by investment from Huawei, and ‘buoyant’ e-payment systems are also identified as factors that are helping Thailand to establish itself as a ‘cutting-edge economic powerhouse’.

**Grow your e-commerce business in Thailand with Asendia**

If you’re keen to learn more about the e-commerce market in Thailand, Asendia can help. We are experts in global e-commerce logistics, have strong partnerships with the region’s leading last mile delivery companies and a range of products to meet the needs of you and your customers.

Our e-book, *Thailand, your perfect e-commerce destination, *contains more insights and guidance on the local economy, infrastructure and consumers. Download it free today.

<https://www.asendia.sg/resource/thailand-e-commerce-ebook?__hstc=102686942.24629c289518114f07b6a5fb2e414679.1655712689340.1658478639058.1658479093667.22&__hssc=102686942.1.1658479093667&__hsfp=800438201>

 

 

 

 

 

 

  

  

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