The numbers are mindboggling. More than four billion parcels containing goods bought online are shipped across Europe annually.
And that number is rising. In 2016, European e-commerce turnover stood at €530bn, up 15 per cent on the previous year. That figure is expected to hit €602bn in 2017.
Europeans want three things when buying goods from overseas online retailers: secure shipping, a reliable tracking process and hassle-free returns. Providing customers with the right parcels solutions might seem like a minefield for e-tailers looking to ship cross border, but it can be as easy as ABC. Asendia head of e-commerce and distance selling Manual Bonnin explains how…