Spain Ecommerce Market Insights

22 June, 2018
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Spain – the next big market to take off, its B2C e-commerce revenue will hit € 24.7 billion by 2022

Though Spain’s e-commerce lags behind the mature markets in Western and Central Europe, it has been predicted to take off as the next big market. If you are thinking of expanding into a new market, Spain should be high on your list of prospects for sales success.

Thanks to the rapid economic recovery, the Spanish e-commerce sector is growing substantially. According to Statista, e-commerce revenue in Spain will reach € 24.7 billion by 2022. Over half of the population are online shoppers among whom40% have shopped both domestically and from cross-border retailers. Amazon, Aliexpress, and eBay are the most popular foreign e-commerce sites in the local market. Better price is one of the compelling reasons for price-sensitive Spanish consumers to buy from e-tailers. Spain is becoming an appealing destination for cross-border retailers to grow.

More importantly, selling to Spain will open the door to a large population of online shoppers who speak Spanish, the third most widely-used language online around the globe. This year, one of the top players for e-commerce platforms in China, JD.com, already launched its Spanish shopping platform to target the world’s Spanish-speaking population.

However, when branching into the Spanish market, retailers need to have a different strategy. They need a strong understanding of what Spanish consumers are craving, what they value most when they shop across borders, what they expect from delivery, what their m-commerce trends are, and more. To provide you with more insight about the Spanish market, we have compiled some key facts and considerations for selling into Spain.

Check out what is happening in the Spanish market by completing the form below to download our infographic “Spain E-commerce Market Insights” which includes tips on how to win over Spanish consumers.


Download the infographic