---
title: China B2C E-commerce Report 2019
description: This exclusive report by Ecommerce Foundation explores the B2C e-commerce market of China, including the consumer behaviours and trends in this country. The report also includes interviews with leading logistics providers, retailers and e-commerce stakeholders in the Chinese market, including GMO Registry and the Hong Kong Federation of E-commerce.
---

[Asendia Insights ](https://www.asendia.sg/asendia-insights)

# [China B2C E-commerce Report 2019](https://www.asendia.sg/asendia-insights/china-b2c-e-commerce-report-2019)

 Written by [Asendia](https://www.asendia.sg/asendia-insights/author/asendia) | Dec 3, 2019 11:00:00 PM

B2C e-commerce turnover is expected to reach more than $723 billion USD in 2019

*'China’s rising middle class is willing to spend more and more on quality goods. The main reasons for purchasing abroad are for well-known brands, product quality and the guarantee of authentic products.’*  
Elodie Vauthierr, E-commerce Product Manager, Asendia

The China E-commerce Report explores the B2C e-commerce market in China, including connectivity, digital readiness, and device usage. It also includes several interviews with experts from SAP, Computop, and Asendia.

**Infrastructure & Logistics**

China appears to be slightly lacking in all e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Additionally, it seems that Internet Inclusivity is a weak point for China.

However, China is improving with the internet penetration of the general population, and GDP continues to increase with a steady growth rate above 6%.

**E-commerce Landscape**

Last year, the number of new online shoppers in China was more than 76 million people, with Alipay as the most popular payment provider. Regarding international e-commerce, most purchases are food items. The top online shopping sites are Taobao, Pinduoduo, and JD.com.

If you want to learn more about leading marketplaces in other segments, download the China E-commerce Report now. You’ll find additional information on market penetration and a general overview of the Chinese e-commerce market.

 

 

[View full post](https://www.asendia.sg/asendia-insights/china-b2c-e-commerce-report-2019)

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