China B2C E-commerce Report 2019

04 December, 2019

E-Commerce Destinations

B2C e-commerce turnover is expected to reach more than $723 billion USD in 2019

'China’s rising middle class is willing to spend more and more on quality goods. The main reasons for purchasing abroad are for well-known brands, product quality and the guarantee of authentic products.’
Elodie Vauthierr, E-commerce Product Manager, Asendia

The China E-commerce Report explores the B2C e-commerce market in China, including connectivity, digital readiness, and device usage. It also includes several interviews with experts from SAP, Computop, and Asendia.

Infrastructure & Logistics

China appears to be slightly lacking in all e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Additionally, it seems that Internet Inclusivity is a weak point for China.

However, China is improving with the internet penetration of the general population, and GDP continues to increase with a steady growth rate above 6%.

E-commerce Landscape

Last year, the number of new online shoppers in China was more than 76 million people, with Alipay as the most popular payment provider. Regarding international e-commerce, most purchases are food items. The top online shopping sites are Taobao, Pinduoduo, and JD.com.

If you want to learn more about leading marketplaces in other segments, download the China E-commerce Report now. You’ll find additional information on market penetration and a general overview of the Chinese e-commerce market.

 

Click me

 

Related Asendia Insights
26/08/2020

Is e-commerce thriving during the pandemic?

E-commerce has had one of the biggest impacts on virtually every industry in the last few decades.

13/08/2020

Asendia invests in Asia-Pacific e-commerce technology leader Anchanto

Asendia is now one of the major minority shareholders of Anchanto, a market leader in e-commerce technology in Asia. This significant investment is a…

12/08/2020

Download Insights by Asendia: Issue 3

We’re delighted to announce that the third issue of our printed newsletter, Insights by Asendia, is out now