The e-commerce market is expected to grow by almost $11 trillion between 2021 and 2025.
Advancements in technology and the growth of available marketplaces have made it easier than ever to buy and sell online. (Shopify).
More than ever before, shoppers are finding trends, discovering brands, purchasing products, and handling returns and deliveries online, a trend that has only been accelerated by the COVID-19 pandemic that closed brick-and-mortar stores worldwide.
Merchants continue to follow consumer demand online, flocking to e-commerce in record numbers. There is an estimate
12-24 million e-commerce sites worldwide (Digital in the Round). With high growth comes high competition. As a result, e-commerce
businesses are competing for digital advertising which is becoming more costly and reaching fewer consumers than before.
As such, e-commerce businesses need to invest more in their multi-channel sales strategies, improve their services, and further
strengthen their position.
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- E-Commerce market overview and statistics
- Expert Insights
- Consumer consideration
- Minimising returns
- The rise of social e-commerce