How to Market to French Shoppers

02 May, 2018

Destinations

With improvements in e-commerce technology and global shipping capabilities, internet retailers can now explore new and exciting opportunities to share their brands with the world.

One such market which represents untapped potential for foreign etailers is France. However, marketing to French consumers requires an adjustment to the retailer’s strategy.

Nearly 90% of the French population regularly use the internet, and the number of internet sales is expected to increase in the coming years. Many of these online transactions are made on mobile devices. When branching into the French market, internet retailers should incorporate a strong, straightforward website and mobile apps designed to work with a variety of devices.

Most importantly, French consumers expect a local shopping experience. This means foreign etailers need to consider including regional advertisements, local language websites, and apps that are fully translated. To further increase conversions, consider a variety of checkout options as well as dedicated shipping solutions. Most French consumers expect home delivery and free or reduced shipping choices as well as thorough tracking options.

 

Download our complimentary resource including expert tips on how to efficiently enter the French market and reach new audiences.

New call-to-action

 

Related Asendia Insights
31/05/2024

Markets to Watch: Why France and Switzerland are Prime Destinations for…

As experts in end-to-end logistics solutions, Asendia is taking a look at some of the most exciting Markets to Watch around the world for e-commerce…

31/05/2024

Markets to Watch: Shipping to the International-focused Markets of the UK…

Half a world apart but alike in language and culture, UK and Australian consumers share a fondness for online shopping. 

E-commerce is hugely popular with…

31/05/2024

Markets to Watch: Tapping into the E-commerce Goldmine of the US & Canada

With both countries’ large demographics, highly-paid populations and their interconnected infrastructure networks, shipping to both the USA and Canada is…