In partnership with Asendia, RetailX has published the Russia 2020: E-commerce Country Report - essential reading for any e-tailer who wants to gain a comprehensive understanding of this rapidly growing market.
As partners of RetailX, Asendia are delighted to be able offer the full report, valued at €499, as a free download to all e-tailers. Non-retailers can purchase the report directly from RetailX.
This latest report offers a complete overview of e-commerce in Russia, Europe’s biggest country. Learn how this developing market, while complex and not without its challenges, can offer huge opportunities for shrewd e-tailers who plan well and form the right partnerships.
The report also features an in-depth interview with Asendia’s Partnership Manager, Chaigneau Benoit, who shares his expert insight on what’s most important to Russian e-shoppers and much, much more:
|“For 70% of Russian consumers shopping online, the three priorities are low price, fast delivery and a good selection… 74% of consumers believe that getting the product as fast as possible is central to the delivery experience”
Chaigneau Benoit, Partnership Manager, Asendia
According to figures from the IMF, Russia’s GDP sits at $1.68tn, making it the 11th richest country in the world. Factor in a huge and increasingly tech-savvy population (85% of 144.5m Russians have internet access) and a growing middle class with cash to spare and you begin to get an idea of just how much potential Russia has as an e-commerce destination.
Given those figures, it might come as a surprise to learn that Russia is not already a dominant global force in terms of e-commerce. The truth is, Russian consumers have been fairly slow to adopt online shopping due to a preference for cash payments and a general lack of trust for ‘non-traditional’ purchases.
That’s all changing, though. E-commerce spending has risen 20% YOY since 2015 as the population quickly gets used to the idea of buying online. And – as it has across the globe – the COVID-19 pandemic has only accelerated this growth.
So, while Russia is not topping the charts for online spending at this moment in time, all signs point to it becoming a key global market in the very near future. Perceptive online retailers will already be laying the groundwork to capitalise on the incoming Russian e-commerce revolution.
Want to know more? Read the Russia 2020: E-commerce Country Report. With detailed insights on Russian consumers, including their shopping expectations and delivery preferences; essential economic facts, stats and trends; and vital logistical considerations for cross-border traders, this comprehensive yet concise report reveals everything you need to know about Russian e-commerce.
E-tailers - See a full list of the Russia 2020: E-commerce Country Report’s contents and download your free copy today!