Expanding into a new e-commerce market brings opportunities for success – and plenty of questions. Languages, expectations, and customs – both official and cultural – are all aspects that need to be understood in order to be successful.
France is a territory that’s more popular than ever, and with good reason. The French are prolific online shoppers, and they’re not afraid to shop around for the best deals on the best products, locally or across borders.
But, like any market, they have their own strong preferences and expectations, and catering to these can make all the difference between success and failure.
With La Poste as our parent company, France is a country with which Asendia is very familiar. So, if you’re setting your sights on expanding into France, this expert guide provides invaluable advice on this complex, vibrant, and profitable market, from Asendia’s very own E-Commerce Product Manager, Elodie Vauthier.