As a major shift in buying habits drives more and more consumers online, both Fashion & Apparel and Health & Beauty e-tailers are set to benefit.
Online purchases are predicted to make up 36% of total Fashion retail by 2022, while Health & Beauty is expected to represent 23% of all global online sales by 2025. Those are encouraging numbers, but they don’t mean it’s time for retailers to take their foot off the gas. With consumers expecting fast, easy-to-use, informative and accessible platforms and services, it becomes ever more important to offer an impeccable experience and really understand what makes your customers tick.
Each country has their own sets of regulations, and cultural factors influence spending patterns. But what are the key trends affecting the purchasing decisions that consumers are making globally? From the online shopping experience to global differences, and shipping to returns, download our infographic today for a snapshot of the Fashion and Beauty e-commerce insights:
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