It may be a small nation, but Switzerland’s influence is substantial.
The meeting point of Central, Western, and Southern Europe, Switzerland has a strong reputation for business and economic excellence.
And this extends into e-commerce – the Swiss are prolific online spenders. In 2019 alone, Switzerland’s 3.1 million online shoppers spent €9.3 billion online. With relatively few goods being produced in Switzerland itself, Swiss consumers are understandably open to cross-border shopping, making it an attractive market for businesses looking to expand their European e-commerce presence.
As well as opportunities, Switzerland does present some unique challenges. There are four languages spoken natively, and Swiss customs can be confusing to navigate. There have also been recent regulatory changes that impact companies with a mail order presence in the Swiss Confederation, so it’s important to be aware of all these regulations to avoid unforeseen problems.
Asendia – your partner for Swiss e-commerce
With Swiss Post as our parent company, Asendia has an unrivalled knowledge of e-commerce in Switzerland. Combining local knowledge with international expertise, we’re able to help you break into this valuable market, whether you’re a startup retailer or a global brand. Download our e-book to discover why Switzerland is an ideal E-commerce Destination.